OUR HISTORY & APPROACH
Our mission began long ago when a group of like-minded healthcare professionals got together and decided to use their extensive medical knowledge to empower youth to make better choices, especially when it comes to underage drinking and sexual misconduct when alcohol is involved, both universal issues that are addressed one kid and one community at a time.
We do this in a “connect the dots” kind of way using engaging content that’s practically explained and often topped off with a dose of humor just to keep their attention.
Instead of condemnation and “just say no” rhetoric, we focus on how to help when a situation doesn’t look right (or is potentially lethal), a form of bystander intervention that leverages the bonds of youthful friendship.
For the last 35 years we’ve stuck to that mission, helping more than 70,000 kids along the way. We are currently expanding our programs to include topical issues like vaping and managing anxiety; whatever negatively impacts our youth on a broad scale gets our attention and energy.